When it comes to building a coaching website, you want to make sure your dream client feels connected to you and your business as soon as they land on your website. If your coaching website is the first place they ever find you or hear of your services, you want to make sure your message and service stand out.
Here are 5 key items to make your coaching website stand out.
Many people will tell you, “Don’t wait on having professional photography to start marketing your coaching business.” I agree with this. I agree with the idea of putting yourself out there before everything is “perfect.” But, when you are investing in having me build you a professional coaching website, I highly encourage you to set aside an allocated budget for professional photography. People like looking at visually appealing photos. Having professional photos also shows your clients that you take your coaching business seriously. Having those clean, sharp images will take your coaching website to the next level.
When it comes to your messaging, you want to be clear and concise. Lots of wording that explains your business but not in a clear and concise way will just create drop-offs from your website. It’s important for you to remember your 3 W’s
Who: Who are you talking to? Be specific.
Why: Why do they need your services?
What: What will they receive from your services?
– The emotional or life change they will receive from your services
– The tangles: number of coaching sessions, workbooks, group sessions, etc.
It’s important that throughout your website you have multiple and clear CTA’s (call-to-action). As soon as your dream client reads that ONE sentence that makes them say, “YES I NEED THIS.” You want to make it easy for them to book or contact you immediately. It’s important to have CTA’s after explaining the benefits of your service, your “why” from your clear messaging, after explaining your service, your “what” from your clear messaging, after testimonials, and after they get to know you in your “about” sections. The goal is to make it as easy as possible for your dream client to inquire without them having to search for how to inquire.
If your dream client visits your website, what do you want them to feel? What does your brand make them feel? When you work with me, I go through a branding process with you to discuss your values, and your business’ values so you can identify your voice and vision. Once these values are discovered, we have a list of words that are used for brand color selection based on color psychology. All of these pieces help create a strong brand that will be used throughout the website and on your marketing materials so that when people leave your website you are remembered.
When it comes to SEO (search engine optimization), in general, longer content tends to perform better for SEO purposes because it provides more opportunities to use relevant keywords and phrases, and it can also provide more comprehensive information to your future client. However, the length of content should always be driven by its purpose and relevance to your target audience. It is important when writing longer content that it is well-structured and flows, creating a better user experience for visitors to your coaching website.
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