If you're like me, 
you probably feel this immense urge to make a difference.

In a full-circle way, the thing I pushed away was the answer to my being able to make a difference: helping other people help other people. Talk about a domino effect. 

MY CAREER WAS SURROUNDED MOSTLY BY MARKETING BUSINESSES THAT HAD VALUES I DIDN'T ALIGN WITH. I DIDN'T FEEL VALUED, AND I DIDN'T FEEL LIKE I WAS MAKING A REAL DIFFERENCE.

CONFESSION

For the longest time, I pushed away marketing, digital marketing in particular. After receiving my Bachelor's Degree in Business Marketing and working for years in the digital marketing agency world, I was tainted by the "bad" side of the industry. 

I left the marketing industry and dove head-first into the world of wedding photography. In just two years, I built a 6-figure photography business - with most of my inquiries coming through my website. I was so proud and excited, but I still felt this urge to do more, to help people. This is when I returned to school to receive my ICF Accreditation as a Professional Coach with iPEC.

After receiving my accreditation, I already knew how to build my own website and make sure that website was SEO friendly. I had already preferred business systems that were organized and successful from my photography business, so I knew I could mimic those. But I couldn't figure out what I wanted my niche to be. 

AFTER HAVING CONVERSATIONS WITH OTHER RECENT COACH GRADS AND HEARING THEIR STRUGGLES ON HOW TO BUILD A WEBSITE AND GET THEIR BUSINESS UP AND RUNNING, I FELT THIS DEEP URGE TO HELP THEM. I KNEW HOW TALENTED THEY WERE AND TRULY BELIEVED IN THEIR SERVICE. IT HIT ME THEN; THIS IS HOW I MAKE THE DIFFERENCE I CRAVE.